From BugBattle to Gleap: A Leap Forward in Feedback Innovation

In our last blog post, we hinted at a pivotal moment in our journey - a time when everything began to change for us as a company. Today, we’re excited to share the full story, a tale of transformation that included a fresh start with a new name, a new identity, and a renewed purpose.

Why Rebrand? Why Gleap?

When we started as BugBattle, our mission was clear: help teams tackle bugs faster and more efficiently. But over time, our product grew beyond its original scope. It became a comprehensive platform for customer feedback, empowering businesses to capture, manage, and act on insights that fuel exceptional user experiences.

By 2021, it was clear that the name BugBattle no longer did justice to the full breadth of what we offered. It conveyed a limited focus, bug reporting, when our tool had evolved into something much bigger. We needed a name that reflected both where we were and where we were going.

The Birth of Gleap

This is where Daryl Ginn, a talented designer, stepped in to help us redefine our brand. Together, we created Gleap, a name that perfectly captures our mission.

• Leap represents the progress we help our users achieve.
• Glee embodies the joy of creating seamless user experiences.

With the new name came a fresh design, a revamped website, and a stronger focus on our role as a feedback platform for teams that want to understand and delight their users. The rebrand was not just about aesthetics; it was about clearly communicating who we had become and setting the stage for what we wanted to achieve.

A Product Hunt Milestone

Around the same time, we also decided to introduce our tool to a broader audience by launching on Product Hunt, a platform where innovators and tech enthusiasts gather to discover the latest tools. We had the privilege of working with Chris Messina, the number one hunter on Product Hunt, to refine our launch strategy.

The launch itself was a fantastic learning experience. It gave us the chance to connect with an engaged community of early adopters, receive valuable feedback, and share our vision for Gleap. While it was just one step in our journey, it was a meaningful one that helped us reach more teams who could benefit from our platform.

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For those interested, we have shared our top takeaways from the launch in this blog post.

A Leap Towards the Future

Rebranding to Gleap and launching on Product Hunt were defining moments in 2021, but they were just the beginning. They marked the start of a new chapter, one where we embraced our role as a feedback platform designed to help teams not only fix issues but create solutions that delight users.

Looking back, these changes did not just redefine how others saw us; they reshaped how we saw ourselves. Gleap represents more than a name change. It is a commitment to making feedback a cornerstone of innovation and progress.

And we are not stopping here. As we continue to grow and evolve, we are excited to bring even more value to our users, one leap at a time. Thank you for being part of our journey.

What’s Next?

In our next Startup Journey blog post, we will dive into the features we developed, the missteps we made along the way, and how these experiences shaped the product you see today. Stay tuned - it is going to be an insightful look into what it takes to build a tool like Gleap!